Soft Power in a Tote Bag: The Strange Global Allure of the Trader Joe’s Bag
opinioncultureconsumerism

Soft Power in a Tote Bag: The Strange Global Allure of the Trader Joe’s Bag

tthepost
2026-02-04
9 min read
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How a $3 Trader Joe’s tote became a global status symbol—and what its rise reveals about American branding, resale markets, and soft power.

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